Beximco Textiles Ltd, a fully export-oriented company of Beximco Group, set up its exclusive fashion outlet 'Yellow' in Pakistan Tuesday in a bid to increase exports to the country. Pakistan Senate Chairman Mohammad Mian Soomro inaugurated the outlet at Zam Zama area in the Pakistan capital. Bangladesh Deputy High Commissioner to Pakistan Mohammad Abdul Hannan, Beximco Group Chairman ASF Rahman and Beximco Textiles Chief Executive Officer and Group Director Syed Naved Husain were present at the inaugural ceremony. With the inauguration of the outlet, export of clothing items of Beximco Textiles to Pakistan will get a big boost, Beximco officials said. Apart from clothing, products of Shinepukur Ceramics will also be available at 'Yellow' outlets, the officials said adding that the company has already opened Yellow outlets at Gulshan Avenue, Bashundhara City and Dhanmondi in Dhaka. The company will also open 'Yellow' outlets in Seoul of South Korea, Dubai and other cities of the world, the officials said. Soomro in his speech at the inauguration function welcomed Beximco's initiative in Pakistan. He said Beximco being one of the world's most dynamic textile companies with strong creative abilities and a massive manufacturing base would help propel Pakistan to the forefront of the international fashion industry, he said. He also appreciated Beximco's strong relief endeavours and supply of medicines for the earthquake victims. The inauguration ceremony was also attended by the top government officials, diplomats, presidents of Karachi Chamber of Commerce and Pakistan Bed Wear Association and top business leaders. Beximco Textiles Ltd is a state-of-the-art weaving, dyeing and finishing industry with a capacity of 1,00,000 yards per day and a weaving capacity of 40,000 yards per day, the officials said. The company was incorporated in March 1994 and started commercial operation by the middle of 1995, official sources said. Major buyers of Beximco Textile include JC Penney, Levi's, PVH, Perry Ellis, Haddad, Docker's, Graphic Design and Cotton Group of the USA and the European buyers include H&M, Zara, Henbury, Docker's, Carrefour, BHS, Gulden Pfenig, OBS, Orsay (Asop), Kappahl and Matalan.
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